Amazon PPC Audit

This service provides a comprehensive analysis of Amazon advertising to identify inefficiencies, optimize ad spend, and improve PPC campaign profitability. Through an in-depth review of campaign structure, keyword performance, and bidding strategies, we identify opportunities to reduce unnecessary costs and maximize return on investment.

What Does the Service Include?

Saturn rocket with a trail of flames during launch

Commitment to PPC Profitability

Every Amazon account has unique structures and needs, which is why we provide a personalized analysis to offer data-driven recommendations. Our approach focuses on eliminating inefficiencies and enhancing campaign performance to maximize return on investment.

If you want to improve the efficiency of your Amazon advertising, we can evaluate your case and design an action plan tailored to optimize your ad spend.

Initial Analysis and Data Collection

Evaluation of campaign reports from the past 30-60 days.

Search Term Report analysis to detect improvement opportunities and minimize wasted ad spend.

Review of campaign segmentation: automatic, manual, ASIN Targeting, and Display Ads.

Campaign Structure Evaluation

Identification of segmentation errors, keyword duplication, and budget inefficiencies.

Analysis of keyword distribution and ASIN targeting strategy.

Review of budget allocation and its overall effectiveness.

Data-Driven Optimization

Identification of unprofitable keywords and implementation of negative targeting.

Migration of high-performing keywords from automatic campaigns to manual exact match campaigns.

Analysis of low CTR ads and strategies to improve engagement and performance.

Action Plan and Recommendations

Strategic plan for budget optimization and cost reduction.

Adjustments to bids, segmentation, and campaign structure.

Optional: Client review session to discuss findings and next steps.

Analysis of key metrics: ACoS, ROAS, CPC, CTR, Conversion Rate (CVR), and TACoS.

Evaluation of high ACoS and low ROAS campaigns for immediate optimization.

Listing Optimization for Better PPC Conversion

Evaluation of images, titles, and bullet points with a conversion-driven approach.

Price and competitiveness analysis within the product’s category.

Review of product ratings and reviews to improve overall perception and sales.

Amazon PPC Optimization (Monthly Model)

This service is designed to enhance Amazon PPC performance through continuous campaign management and optimization. We focus on reducing unnecessary costs, improving ROAS, and increasing conversions with advanced strategies in keyword targeting, budgeting, and bidding adjustments.

Ideal for sellers already investing in PPC but seeking efficient management to maximize profitability.

person in blue shirt writing on white paper

What Does the Service Include?

a computer screen with a blue circle and a white circle on it

Commitment to Advertising Efficiency and Growth

Managing Amazon PPC requires a data-driven strategic approach to optimize performance and eliminate wasted ad spend. Our team proactively adjusts campaigns in real time, applies advanced strategies, and ensures continuous optimization.

If you're looking to maximize the profitability of your Amazon PPC campaigns, we can develop a customized strategy to enhance your investment and drive higher sales.

Initial Diagnosis and Assessment

Evaluation of existing campaigns and performance trends.

Defining advertising goals based on product category and profit margins.

Audience segmentation and bid strategy development based on data insights.

Advanced Advertising Expansion

Implementation of advanced PPC strategies such as:

ASIN Targeting (competitors and complementary products).

A/B testing for ad format performance comparison.

Continuous Campaign Optimization

Weekly bid adjustments to improve ACoS and ROAS.

Elimination of inefficient keywords (negative targeting).

Migration of high-performing keywords from automatic to manual exact match campaigns.

Budget Monitoring and Adjustments

Optimization of daily ad spend based on campaign performance.

Redistribution of budget towards higher-converting ads.

Prevention of overinvestment in ads with low return on sales.

A person sitting at a table with a tablet

Reporting and Growth Strategy

Monitoring of key metrics: ACoS, ROAS, CTR, Conversion Rate.

Display Ads and Video Ads campaigns.

Bi-weekly reports with strategic recommendations.

Periodic client review sessions to adjust strategies based on campaign evolution.

Structured campaign creation to prevent budget leaks.

Amazon PPC Audit

What Does the Service Include?

Commitment to PPC Profitability

Every Amazon account has unique structures and needs, which is why we provide a personalized analysis to offer data-driven recommendations. Our approach focuses on eliminating inefficiencies and enhancing campaign performance to maximize return on investment.

Initial Analysis and Data Collection

Evaluation of campaign reports from the past 30-60 days.

Search Term Report analysis to detect improvement opportunities and minimize wasted ad spend.

Review of campaign segmentation: automatic, manual, ASIN Targeting, and Display Ads.

Campaign Structure Evaluation

Identification of segmentation errors, keyword duplication, and budget inefficiencies.

Analysis of keyword distribution and ASIN targeting strategy.

Review of budget allocation and its overall effectiveness.

Data-Driven Optimization

Identification of unprofitable keywords and implementation of negative targeting.

Migration of high-performing keywords from automatic campaigns to manual exact match campaigns.

Analysis of low CTR ads and strategies to improve engagement and performance.

Action Plan and Recommendations

Strategic plan for budget optimization and cost reduction.

Adjustments to bids, segmentation, and campaign structure.

Optional: Client review session to discuss findings and next steps.

Analysis of key metrics: ACoS, ROAS, CPC, CTR, Conversion Rate (CVR), and TACoS.

Evaluation of high ACoS and low ROAS campaigns for immediate optimization.

Listing Optimization for Better PPC Conversion

Evaluation of images, titles, and bullet points with a conversion-driven approach.

Price and competitiveness analysis within the product’s category.

Review of product ratings and reviews to improve overall perception and sales.

Amazon PPC Optimization (Monthly Model)

This service is designed to enhance Amazon PPC performance through continuous campaign management and optimization. We focus on reducing unnecessary costs, improving ROAS, and increasing conversions with advanced strategies in keyword targeting, budgeting, and bidding adjustments.

What Does the Service Include?

Commitment to Advertising Efficiency and Growth

Managing Amazon PPC requires a data-driven strategic approach to optimize performance and eliminate wasted ad spend. Our team proactively adjusts campaigns in real time, applies advanced strategies, and ensures continuous optimization.

Initial Diagnosis and Assessment

Evaluation of existing campaigns and performance trends.

Defining advertising goals based on product category and profit margins.

Audience segmentation and bid strategy development based on data insights.

Advanced Advertising Expansion

Implementation of advanced PPC strategies such as:

ASIN Targeting (competitors and complementary products).

A/B testing for ad format performance comparison.

Continuous Campaign Optimization

Weekly bid adjustments to improve ACoS and ROAS.

Elimination of inefficient keywords (negative targeting).

Migration of high-performing keywords from automatic to manual exact match campaigns.

Budget Monitoring and Adjustments

Optimization of daily ad spend based on campaign performance.

Redistribution of budget towards higher-converting ads.

Prevention of overinvestment in ads with low return on sales.

Reporting and Growth Strategy

Monitoring of key metrics: ACoS, ROAS, CTR, Conversion Rate.

Display Ads and Video Ads campaigns.

Bi-weekly reports with strategic recommendations.

Periodic client review sessions to adjust strategies based on campaign evolution.

Structured campaign creation to prevent budget leaks.