Recover Your Amazon Seller Account Blocked by the Fair Pricing Policy

If you sell on Amazon, you know that the platform has strict rules on pricing to ensure a fair customer experience. One of the most frustrating issues sellers can face is having their account suspended for violating the Amazon Marketplace Fair Pricing Policy.

This policy prohibits inflated prices, excessive shipping costs, or any strategy Amazon deems harmful to customer trust. If your account has been blocked for this reason, not all is lost. In this article, I’ll guide you step by step on how to recover your account with a solid Action Plan, based on my own experience solving this issue.

Why Does Amazon Suspend Accounts Under the Fair Pricing Policy?

The Amazon Marketplace Fair Pricing Policy states that sellers can set their own prices, but Amazon will intervene if it believes they negatively impact the customer experience.

According to the current policy (as of today):

Reasons for account suspension due to unfair pricing:

• Setting a price significantly higher than on other platforms or from other sellers.

• Charging excessive shipping fees compared to market standards.

• Selling multipacks at a higher cost per unit than buying individual units.

• Using misleading reference prices that deceive customers.

Amazon constantly monitors prices on its marketplace and compares them with other stores. If it detects an unjustified price, it can remove the listing, suspend the shipping option, or, in severe cases, block the seller's account.

Real-life example: My account was blocked because one of my products was priced higher than similar products on my own online store, even though I was the manufacturer.

What to Do If Your Account Has Been Blocked?

If you received a suspension notice, you must act quickly and strategically. Amazon does not tolerate improvised responses, so you must prepare a detailed Action Plan.

Step 1: Review the Suspension Notice

• Log into Seller Central and check the message from Amazon.
• Identify which product(s) caused the suspension and the specific issue.

Step 2: Adjust Prices and Fix Errors

• Compare your prices with those on other marketplaces and adjust them if necessary.
• Ensure that shipping costs are reasonable.
• If the issue was a multipack, make sure the total price is consistent with buying the individual units separately.

Step 3: Prepare a Strong Action Plan

Your Action Plan should show that you understand the problem, have corrected it, and will take measures to prevent it from happening again.

Example of a Successful Action Plan to Recover Your Account

This is the action plan I used to successfully unlock my account. You can adapt it with your own details:

SUBJECT: Action Plan for Compliance with Amazon Marketplace Fair Pricing Policy

Dear Amazon Team,

From our account [Account Name], we submit our Action Plan to address the violation related to the Amazon Marketplace Fair Pricing Policy for the product [Product Name and ASIN].

1.Background Information on the Issue

• We listed the product [Product Name] without realizing that its price might violate the policy.

• We are the manufacturers and brand owners, and our prices have been consistent across platforms.

• Only one of our products was flagged, even though similar ASINs have comparable prices.

• We provided evidence that our pricing is fair and aligned with other selling platforms.

2.Actions Taken to Correct the Violation

• Adjusted the price to align with other marketplaces.

• Compared prices across platforms to ensure compliance with Amazon standards.

• Trained our team on Amazon’s pricing policies.

• Implemented automatic price monitoring tools to detect pricing issues before they lead to suspension.

• Contacted Amazon support with concrete evidence to clarify the situation.

3. Preventive Actions to Avoid Future Violations

• Monthly price reviews to ensure compliance with Amazon’s policy.

• Maintain price documentation on our website and other marketplaces for future verification.

• Internal pricing policy aligned with Amazon to avoid alerts.

• Constant monitoring of changes in Amazon’s pricing policies.

• Consultation with e-commerce and Amazon policy experts when necessary.

We are committed to complying with all Amazon Marketplace policies and ensuring a fair and trustworthy experience for customers.

Best regards,
[Your Name]
[Amazon Account Name]

Tip:

• Attach screenshots and links to prove that your prices are fair.

• Ensure compliance with the commitments outlined, as they may be used against you if the issue happens again.

Strategies to Avoid Future Account Blocks Due to Unfair Pricing

To prevent issues with the Fair Pricing Policy, follow these strategies:

• Real-time price monitoring: Use tools like RepricerExpress (https://www.repricerexpress.com ) to keep your prices competitive.

• Compare prices with competitors: Regularly check prices on marketplaces like Walmart, eBay, or your own online store.

• Avoid sudden price changes: Drastic price increases can trigger Amazon alerts.

• Control shipping costs: Excessive shipping fees may cause Amazon to flag your listing as abusive.

• Keep price documentation: Store records of your prices on various sales channels as evidence in case of a review.

• Set up policy change alerts: Stay informed about Amazon’s rule updates.

Conclusion

Recovering an account blocked due to the Amazon Marketplace Fair Pricing Policy is possible if you act quickly and submit a well-structured Action Plan.

• Review the violation and correct the prices.

• Prepare a clear, well-supported appeal.

• Implement strategies to prevent future suspensions.

By following these steps, you will significantly increase your chances of recovering your account and protecting your Amazon business.